There weren’t any notable new releases from Christian musicians that charted last week. Some Christmas music is starting to chart. But since this is my second week in a row tracking these stats, and since weekly sales from Christian outlets are included in the weekly numbers but not the totals, I can do some comparisons and show you how many sales from each artist happened in the mainstream. After a couple weeks of data for some of the older still-charting albums I should be able to estimate what their real sale totals are.
|Artist||Album||Rk||This Week||Total||Real Total||MS%|
|Casting Crowns||Come To The Well||10||29613||59818||129081||46.30%|
|Chris Tomlin||Glory In The Highest: Christmas Songs Of Worship||43||8703||95922||103641||11.30%|
|Various||WOW Hits 2012||45||8482||19011||24354||37.00%|
|Casting Crowns||Until The Whole World Hears||69||6063||303831||309042||14.10%|
|Mandisa||What If We Were Real||95||4497||33895||37844||12.18%|
|Civil Wars||Barton Hollow||101||4414||199603||199603||100%|
|Various||WOW Christmas 2011||146||3422||3411||6034||56.50%|
|Mat Kearney||Young Love||180||2930||97227||97337||96.20%|
|Kirk Franklin||Hello Fear||191||2794||370603||370908||89.10%|
|tobyMac||Christmas In Diverse City||197||2721||2678||5097||52.50%|
The new album from Casting Crowns dropped from 2 to 10, and they’re still getting about half their sales from Christian outlets. The Christmas album from Chris Tomlin only added 11% of last week’s sales to the totals, so it’s possible that it’s nearing a million total sales. I’m actually surprised that Switchfoot seems to be getting a quarter of their sales from the Christian market. If that number stays consistent over the next few weeks it would suggest that their real total so far is closer to 80,000 than 60,000.
The Civil Wars are getting 100% of their sales added to the totals, suggesting that they’re not being sold in Christian outlets at all – not surprising, but I was curious enough to track it due to Joy Williams’s history in the Christian market. They will cross 200,000 in sales next week, a very modest success and probably more than all of Joy Williams’s old stuff put together (although I have no numbers on that). Mat Kearney appear to be getting a small number of sales from Christian outlets, which suggests that a couple references of the word ‘hell’ did not get him banned from all those bookstores.