stats

Christian Album Sales – Week of 10/25/2011

There weren’t any notable new releases from Christian musicians that charted last week. Some Christmas music is starting to chart. But since this is my second week in a row tracking these stats, and since weekly sales from Christian outlets are included in the weekly numbers but not the totals, I can do some comparisons and show you how many sales from each artist happened in the mainstream. After a couple weeks of data for some of the older still-charting albums I should be able to estimate what their real sale totals are.

Artist Album Rk This Week Total Real Total MS%
Casting Crowns Come To The Well 10 29613 59818 129081 46.30%
Chris Tomlin Glory In The Highest: Christmas Songs Of Worship 43 8703 95922 103641 11.30%
Various WOW Hits 2012 45 8482 19011 24354 37.00%
Casting Crowns Until The Whole World Hears 69 6063 303831 309042 14.10%
Switchfoot Vice Verses 85 5047 60217 61550 73.60%
Mandisa What If We Were Real 95 4497 33895 37844 12.18%
Civil Wars Barton Hollow 101 4414 199603 199603 100%
Various WOW Christmas 2011 146 3422 3411 6034 56.50%
Needtobreathe Reckoning 157 3209 69587 70180 81.50%
Skillet Awake 159 3181 636431 3181 89.50%
Various Courageous 166 3132 1507 7114 21.10%
Mat Kearney Young Love 180 2930 97227 97337 96.20%
Kirk Franklin Hello Fear 191 2794 370603 370908 89.10%
tobyMac Christmas In Diverse City 197 2721 2678 5097 52.50%

The new album from Casting Crowns dropped from 2 to 10, and they’re still getting about half their sales from Christian outlets. The Christmas album from Chris Tomlin only added 11% of last week’s sales to the totals, so it’s possible that it’s nearing a million total sales. I’m actually surprised that Switchfoot seems to be getting a quarter of their sales from the Christian market. If that number stays consistent over the next few weeks it would suggest that their real total so far is closer to 80,000 than 60,000.

The Civil Wars are getting 100% of their sales added to the totals, suggesting that they’re not being sold in Christian outlets at all – not surprising, but I was curious enough to track it due to Joy Williams’s history in the Christian market. They will cross 200,000 in sales next week, a very modest success and probably more than all of Joy Williams’s old stuff put together (although I have no numbers on that). Mat Kearney appear to be getting a small number of sales from Christian outlets, which suggests that a couple references of the word ‘hell’ did not get him banned from all those bookstores.

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