music, stats

Christian Album Sales – Week of 11/1/11

The only major new release this week was Economy by John Mark McMillan, coming in at #95 on the Billboard chart with 4700 copies sold. There’s a pretty good chance that this is first ever appearance on the chart, although I can’t confirm whether or not The Medicine ever charted.

Here is a selected summary of Christian artists from last week’s sales:

Artist Album Rk This Week Total Real Total MS%
Casting Crowns Come To The Well 22 19545 68574 148626 46.1%
Chris Tomlin Glory In The Highest 45 10046 97782 113687 15.2%
Gateway Worship Great Great God 55 8431 1702 8446 20.2%
Various Wow Hits 2012 59 8113 21961 32467 36.7%
Various Wow Christmas 2011 85 5683 5599 38150 14.7%
John Mark McMillan Economy 95 4932 4748 4932 96.3%
Mandisa What If We Were Real 121 4127 34519 41971 13.6%
Switchfoot Vice Verses 135 3798 62930 65348 72.7%
Needtobreathe Reckoning 147 3546 72662 73726 84.2%
tobyMac Christmas In Diverse City 150 3454 3805 8551 44.5%
Skillet Awake 167 3276 639448 640042 90.8%
Kirk Franklin Hello Fear 175 3166 373409 643208 88.8%
Shake the Nation Colliding Grace 178 3076 48 646284 1.6%

The Soundscan data includes sales from Christian outlets on the weekly totals that determine the chart order, but they do not include sales from them in the total, so I’ve been keeping track of the weekly numbers to figure out the “real” total. In general the “Real Total” column is a minimum value and may not include other weeks that I have not been tracking. Skillet’s Awake has been getting about 90% of its sales recorded, suggesting that it could have crossed 700,000 in sales by now. I’m not familiar with Shake the Nation, but they apparently sold almost all of their sales through Christian outlets. I was surprised that John Mark McMillan didn’t get very many sales through Christian outlets (he is missing less than 4% on his total), and I wonder if the album wasn’t very available last week. I missed Switchfoot’s early weeks, but they are still getting over a quarter of their sales from Christian outlets in the weeks I’ve been tracking, so I would project that their total sales could be over 80,000 by now. Falling off the top 200 this week are Mat Kearney’s Young Love and the Courageous soundtrack. We will see Christmas albums begin to dominate in the coming weeks.

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