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Christian Album Sales – Week of 11/8/11

Christmas albums are taking over the Billboard 200, with at least 6 Christian albums charting this week. I added Susan Boyle’s new album this week because even though I don’t tend to think of her as a Christian artists she seems to be sold in Christian outlets, and while those sales are only 0.7% of her total sales so far, that’s enough for over a thousand missed sales already.

As I Lay Dying’s new compilation/covers/remix album charted #61, which is lower than their last three releases but understandable due to the album not being a regular full-length. They are not missing any sales in their total, however, suggesting that this album is not being sold in Christian outlets at all (must be the Slayer and Judas Priest covers or something). Here is the band’s first-week billboard history:

Shadows Are Security – 2005 – N/A – #35
An Ocean Between Us – 2007 – 39500 – #8
The Powerless Rise – 2010 – 38000 – #10
Decas – 2011 – 9500 – #61

Here are this week’s selected albums:

Artist Album Rk This Week Total Real Total MS%
Susan Boyle Someone To Watch Over Me 7 71648 202677 204182 99.3%
Casting Crowns Come To The Well 31 17982 75996 166608 45.6%
Chris Tomlin Glory In The Highest 42 13775 100295 127462 16.5%
Various Positively Christmas 53 11464 0 21448 0.0%
As I Lay Dying Decas 61 9518 9586 9585 100.0%
Casting Crowns Peace On Earth 63 3029 191269 193127 38.7%
Various Wow Hits 2012 65 9195 24932 41662 35.1%
Various Wow Christmas 2011 76 7912 8695 19629 44.3%
Mandisa What If We Were Real 123 4681 35154 46652 13.6%
tobyMac Christmas In Diverse City 132 4437 5088 12988 39.2%
Switchfoot Vice Verses 169 3585 65335 68933 71.1%
Kirk Franklin Hello Fear 179 3457 376465 377531 88.7%
Skillet Awake 186 3377 642433 643419 90.0%
David Crowder Band Oh For Joy 190 3348 8422 10618 34.4%

I missed “Positively Christmas” last week but I noticed the whopping 0 in the reported totals this week. The exact opposite of As I Lay Dying, it is apparently only being sold in Christian outlets, which is very rare these days as most Christian albums will at least have digital copies available on iTunes and Amazon for fans who don’t live near a physical outlet. Switchfoot may fall off the chart next week, and I may try to go back to their opening weeks to see if they really have crossed 100,000 in total sales as my analysis of their last four weeks would suggest.

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